The 'Asoka' Effect: How SRK-Kareena's Iconic Song Has Ignited Viral Makeup Craze
Have you noticed videos on Instagram with people transforming into beautiful Indian brides? Well, they're all part of the Asoka makeup trend! The sudden craze takes inspiration from Bollywood movie called Asoka, starring Kareena Kapoor Khan and Shah Rukh Khan. In the movie, Kareena Kapoor has a unique makeup style with bold lines and patterns.
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People started copying this look and sharing videos. Soon, the videos got viral. Creators have been using cool transitions in their TikTok and Instagram videos to show their amazing transformations. They get ready to the beat of the "San Sanana" song from 'Asoka'. These videos are super fun to watch as you see the before-and-after transformations.
Kareena Kapoor Khan also shared a post on her Instagram story, showing her love towards this trend:
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South Asian creators have gone the extra mile, recreating both modern and traditional bridal looks seen throughout the film. However, some fans want to see more videos focusing on Kareena Kapoor's unique makeup style from the movie.
Here are some of the videos that have globally gone viral on this trend.
1. Mangalaa Arun
2. Azkha Tegar
3. Farra Jaidi
4. Lenie Aycardo
5. Jharna Bhagwani
6. Yulduz Hakimova
As people encountered the iconic "San Sanana" song through these viral makeup reels, many ended up watching Asoka too and leaving comments on "San Sanana" video on YouTube. Many Instagram users say they are discovering Hindi music for the first time and are now hooked on Bollywood.
Check out the original song
Asoka, a 2001 Indian epic historical drama film directed and co-written by Santosh Sivan, is a dramatised version of the early life of emperor Asoka, of the Maurya dynasty.
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